haku: @author Heide, J. / yhteensä: 2
viite: 2 / 2
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| Tekijä: | Heide, J. John, G. |
| Otsikko: | Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships |
| Lehti: | Journal of Marketing Research
1990 : FEB, VOL.27, p.24-36 |
| Asiasana: | INDUSTRIAL PURCHASING MARKETING RESEARCH INVESTMENT PLANNING |
| Kieli: | eng |
| Tiivistelmä: | A theoretical model of industrial buyer-supplier relationships are developed that presents joint action as a key aspect of closeness. The traditional ties stress a clearly defined division of labour, the newer relationships are distinguished by more tightly integrated roles based on undertaking activities jointly. |
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