haku: @journal_id 82 / yhteensä: 266
viite: 34 / 266
Tekijä: | Homburg, Ch. Sutterlin, S. |
Otsikko: | Kausalmodelle in der Marketingforschung (Causal models of market research) |
Lehti: | Marketing
1990 : VOL. 12:3, p. 181-192 |
Asiasana: | MULTIVARIATE ANALYSIS MARKET RESEARCH |
Kieli: | ger |
Tiivistelmä: | Causal models infer from the covariance matrix between assessed variables (indicators) structural relations between non-assessed (latent) variables and measurement errors. A widely used method of causal modelling is LISREL. The article presents a method called EQS (Benther and Weeks) which is much more comprehensive. Numerical examples are given. Methods of parameter estimation, goodness of fit. |
SCIMA