haku: @journal_id 82 / yhteensä: 266
viite: 31 / 266
Tekijä: | Benz, J. |
Otsikko: | Kausalanalyse in der Marketingforschung auf verschiedenen Wegen (Causal analysis used in market research at a crossroads) |
Lehti: | Marketing
1990 : VOL. 12:4, p. 241-249 |
Asiasana: | MULTIPLE REGRESSION ANALYSIS MULTIPLE FACTOR ANALYSIS MARKET RESEARCH |
Kieli: | ger |
Tiivistelmä: | There are two competing ways for solving econometric models with latent (indicator) variables: simultaneous causal analysis (e.g. LISREL or EQS) and combination of traditional methods (factor analysis and regression analysis). The article presents the results of a Monte Carlo simulation on the relative merits of the two procedures. |
SCIMA