haku: @freeterm Business strategy / yhteensä: 2
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| Tekijä: | |
| Otsikko: | Muscling in on the Main Event |
| Lehti: | TV World
1990 : OCT, VOL. 13, p.20 |
| Asiasana: | |
| Vapaa asiasana: | Pay channels, Events programming, Business strategy |
| Kieli: | eng |
| Tiivistelmä: | A Tyson-Dougles boxing match, The Three Tenors, the recent Madonna concert are all helping to create a new genre of events programming. From the very beginning Sky has had an "events strategy" on the lines of French Canal Plus or HBO in the US. Events programming attract valuable audience, which is great opportunity for advertisers. |
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