haku: @journal_id 701 / yhteensä: 99
viite: 3 / 99
| Tekijä: | |
| Otsikko: | An enviable situation |
| Lehti: | Channels
1990 : DEC, VOL. 10:19, p.36-38 |
| Asiasana: | |
| Vapaa asiasana: | Genre, Marketing, Popularity |
| Kieli: | eng |
| Tiivistelmä: | Broadcasters have to find the most appropriate format in order to increase ratings. Recently sitcoms have become the most popular programme on television in the U.S. There is a hard bargaining between programme managers and distributors about acceptable prices. On the other hand, broadcasters agree that popularity of actors is also important. |
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