haku: @journal_id 691 / yhteensä: 255
viite: 17 / 255
| Tekijä: | |
| Otsikko: | BBC targets international sales growth |
| Lehti: | TV World
1992 : OCT, p.8 |
| Asiasana: | |
| Vapaa asiasana: | Expansion, Attempt, Competition |
| Kieli: | eng |
| Tiivistelmä: | BBC wants to realize a plan in the near future to get more revenue and ease pressure on its licence fee. They intend to increase coproductions and sales to make BBC archives more accessible to create long-term partnerships overseas. It was suggested to set up a joint marketing organisation for overseas sales to weaken the US export. |
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