haku: @author Morgan, G. / yhteensä: 27
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| Tekijä: | Galbraith, C. Merrill, G. Morgan, G. |
| Otsikko: | Bilateral strategic groups: the market for nontactical navy information systems |
| Lehti: | Strategic Management Journal
1994 : OCT, VOL. 15:8, p. 613-626 |
| Asiasana: | USA JAPAN STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | Although recent studies of strategic groups have provided much insight into the nature of intra-industry rivalry, most studies have focused on the strategies of seller firms. In this paper the authors argue that the bilateral exchange between groups of buyers and sellers in adjacent markets should be made explicit. Within this bilateral context, the market for non-tactical Navy information systems is empirically examined. Strategic groups are developed for both seller and buyer industries, and the interaction between these groups are explored over time. |
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