haku: @journal_id 1300 / yhteensä: 37
viite: 6 / 37
| Tekijä: | Parkinson, S. |
| Otsikko: | Marketing: from strategy to service (Marketingplanung) |
| Lehti: | Manager Update
1997 : SPRING, VOL. 8:3, p. 11-21 |
| Asiasana: | |
| Vapaa asiasana: | MARKETINGSTRATEGIE, KUNDE, KUNDENDIENST |
| Kieli: | eng |
| Tiivistelmä: | The literature of management can be seen in terms of a continuum between strategic long-term issues and short-term operational decisions. Pragmatists concentrate on the here and now. They do not accept the value of long-term strategic or conceptual thinking about business. Many of this group argue that business is a simple process that has been made overcomplex by consultants and business schools. Theorists on the other hand argue that there is a value in taking a long-term view of business problems. Each model has its own fans and critics. |
SCIMA