haku: @journal_id 1623 / yhteensä: 16
viite: 5 / 16
| Tekijä: | |
| Otsikko: | Return on communications |
| Lehti: | Journal of Human Resource Costing and Accounting
1997 : AUTUMN, VOL. 2:2, p. 75-103 |
| Asiasana: | COMMUNICATION ACCOUNTING ORGANIZATIONS |
| Kieli: | eng |
| Tiivistelmä: | In many countries today there is a debate on how to improve accounting to recognise also the non-material value of companies. As a contribution to this debate, the Swedish Public Relations Association has initiated a project to develop the know-how of how a company's profits and value can increase through investments in information, communications and relationships. The project applies also to the public sector and other organizations. |
SCIMA