haku: @author Silver, M. / yhteensä: 8
viite: 3 / 8
| Tekijä: | Ioannidis, C. Silver, M. |
| Otsikko: | Estimating the worth of product characteristics |
| Lehti: | Journal of the Market Research Society
1997 : OCT, VOL. 39:4, p. 559-570 |
| Asiasana: | ESTIMATION PRODUCTS MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Of interest to marketing managers are estimates of the "worth" consumers attribute to characteristics of a product. for television sets such characteristics would include screen sizes, possession of features such as incom stereo and the make. This paper uses scanner data to show how hedonic regressions can provide such estimates. The estimates are based on objective data of the price paid by consumers in the market for sets with different characteristics, as opposed to survey data on subjective valuations. |
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