haku: @author Brown, J. / yhteensä: 21
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| Tekijä: | Brown, J. |
| Otsikko: | Seeing differently: a role for pioneering research |
| Lehti: | Research Technology Management
1998 : MAY-JUN, VOL. 41:3, p. 24-33 |
| Asiasana: | RESEARCH TECHNOLOGY MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | As the business environment becomes more turbulent and unstable, new opportunities are emerging for radical innovations that can shape markets. Yet the budgets for research that can produce this kind of innovation are under serious attack. Researchers need to demonstrate that their work contributes to enhancing a corporation's ability to adapt to change. They must also understand the ways in which corporations resist change, particularly change that challenges the underlying mental models of a corporation. |
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