haku: @author Srinivasan, V. / yhteensä: 32
viite: 4 / 32
| Tekijä: | Sethuraman, R. Srinivasan, V. |
| Otsikko: | Asymmetric and neighborhood cross-price effects: some empirical generalizations |
| Lehti: | Marketing Science
1999 : VOL. 18:1, p. 23-41 |
| Asiasana: | MARKETING PRICES RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | This paper provides some empirical generalizations regarding how the relative prices of competing brands affect the cross-price effects among them. Particular focus is on the symmetrical price effect and the neighborhood price effect. The asymmetric price effect states that a price promotion by a higher-priced brand affects the market share of a lower-priced brand more so than reverse. The neighborhood price effect states that brands that are closer to each other in price have larger cross-price effects than brands that are priced farther apart. |
SCIMA