haku: @author Gulati, R. / yhteensä: 9
viite: 4 / 9
| Tekijä: | Gulati, R. Garino, J. |
| Otsikko: | Get the right mix of bricks & clicks |
| Lehti: | Harvard Business Review
2000 : MAY/JUN, VOL. 78:3, p. 107-114 |
| Asiasana: | Electronic commerce Internet Retailing Markets Strategy Marketing USA |
| Vapaa asiasana: | e-commerce |
| Kieli: | eng |
| Tiivistelmä: | If you think you need to keep your Internet initiatives separate from your traditional business, think again. Many of the most innovative Internet players are integrating their virtual and physical operations. The key to success, they've found, lies in how you carry out the integration. |
SCIMA