haku: @author Petersen, B. / yhteensä: 12
viite: 8 / 12
| Tekijä: | Petersen, B. Welch, L. S. |
| Otsikko: | International retailing operations: downstream entry and expansion via franchising |
| Lehti: | International Business Review
2000 : AUG, VOL. 9:4, p. 479-496 |
| Asiasana: | Franchising Retailing Internationalization |
| Kieli: | eng |
| Tiivistelmä: | The shift into international franchising from other forms of operation, rather than the typical home market franchising base, is explored. The focus is international retail franchising, based on a study of the Danish clothing and footwear industry. |
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