haku: @author Shama, A. / yhteensä: 12
viite: 3 / 12
| Tekijä: | Shama, A. |
| Otsikko: | After the meltdown: a survey of international firms in Russia |
| Lehti: | Business Horizons
2000 : JUL-AUG, VOL. 43:4, p. 73-81 |
| Asiasana: | SURVEYS RUSSIA INTERNATIONAL |
| Kieli: | eng |
| Tiivistelmä: | How did Russia's 1998 economic collapse affect the foreign firms doing business there? And how have those companies adjusted to the new russian realities? Global companies entered Russia in growing numbers between 1992 and 1998. Since 1995, Russia's true economy had been growing, its inflation had declined and its citizen's standard of living had been improving. However, these positive trends reversed their direction on August 18, 1998. What were the real effects of Russia's financial collapse on the marketing mix and investments of international companies operating there? |
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