haku: @indexterm PRODUCT POLICY / yhteensä: 254
viite: 16 / 254
| Tekijä: | Kaikati, J.G. |
| Otsikko: | The advent of the euro: challenges and opportunities for marketers |
| Lehti: | Journal of Euromarketing
2000 : VOL. 9:3, p. 67-88 |
| Asiasana: | DISTRIBUTION EURO MARKETING PRICING PRODUCT POLICY PROMOTION |
| Kieli: | eng |
| Tiivistelmä: | While the emergence of the euro has many advantages and drawbacks for enterprises worldwide, it presents a major upheaval for marketers. This article provides marketers with practical illustrations on how the euro could impact their activities and how they should prepare for it. More specifically, the euro has functional implications for the marketing mix, namely pricing policies, product policies, promotion policies and distribution policies. |
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