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| Tekijä: | Vining, A. Meredith, L. |
| Otsikko: | Metachoice for strategic analysis |
| Lehti: | European Management Journal
2000 : DEC, VOL. 18:6, p. 605-618 |
| Asiasana: | STRATEGY CHOICE THEORY DISCOUNTED CASH FLOW |
| Kieli: | eng |
| Tiivistelmä: | A necessary precursor to strategic choice is the selection of a strategic choice evaluation method - metachoice. Unfortunately, managers are unlikely to find much guidance on how to conduct metachoice analysis in the strategy literature. In light of this problem, a template is presented based on two questions that must be addressed by those engaged in strategic analysis generally and metachoice specifically: what are the organization's strategic goals? and how willing are they to monetize their predictions and valuations? |
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