haku: @indexterm PRICE POLICY / yhteensä: 316
viite: 21 / 316
| Tekijä: | Cansier, A. |
| Otsikko: | Endverbraucherpreisbildung bei Efficient Consumer Response und Category Management |
| Lehti: | Marketing: Zeitschrift für Forschung und Praxis
2001 : VOL. 23:3, p. 159-167 |
| Asiasana: | Consumers Price policy |
| Kieli: | ger |
| Tiivistelmä: | The analysis shows how to determine the consumer price according to the ECR-targets. Particularities of CM are taken into account. This price policy of cooperative behaviour turns out to be advantageous in comparison with non-cooperative pricing. The requirements of an optimal category are formulated. The results show that complementary goods are important for an optimal category. |
SCIMA