haku: @author Shama, A. / yhteensä: 12
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| Tekijä: | Shama, A. |
| Otsikko: | E-Coms and Their Marketing Strategies |
| Lehti: | Business Horizons
2001 : SEP-OCT, VOL. 44:5, p. 14-20 |
| Asiasana: | MARKETING STRATEGY MARKETING ELECTRONIC COMMERCE |
| Kieli: | eng |
| Tiivistelmä: | The subjects of this article are electronic commerce, marketing and world wide web. The paper states that most e-commerce firms fail sooner or later and answers the question how their strategies affect those failures. This study offers some clues. So the author provides a study on the marketing strategies employed by electronic commerce companies to sell their products and services over the World Wide Web. The paper also considers the benefits of electronic commerce and studies the elements of marketing strategy. The author also provides the findings from the study and a great number of charts and tables. The paper provides a substantial list of references on this subject. |
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