haku: @author Kates, S. M. / yhteensä: 3
viite: 3 / 3
« edellinen | seuraava »
| Tekijä: | Kates, S. M. |
| Otsikko: | AIDS and community-based organizations: the marketing of therapeutic discourse |
| Lehti: | European Journal of Marketing
2002 : VOL. 36:5-6, p. 621-641 |
| Asiasana: | AIDS MARKETING NON-PROFIT ORGANIZATIONS RELATIONSHIP MARKETING SOCIETY |
| Kieli: | eng |
| Tiivistelmä: | This article explores the meanings of societal marketing in the context of AIDS community-based organizations (CBOs). Studies have investigated the practice of relationship marketing in for-profit businesses, but we have yet to understand fully the practice of relationship marketing in the vast and socially important not-for-profit or philanthropic sectors that practise societal marketing. |
« edellinen | seuraava »
SCIMA