haku: @journal_id 823 / yhteensä: 66
viite: 12 / 66
| Tekijä: | Carman, J. M. Dominguez, L. V. |
| Otsikko: | Organizational Transformations in Transition Economies: Hypotheses |
| Lehti: | Journal of Macromarketing
2001 : DEC, VOL. 21:2, p. 164-180 |
| Asiasana: | ORGANIZATION TRANSITION ECONOMIES ECONOMICS |
| Kieli: | eng |
| Tiivistelmä: | This article employs new growth theories and resource advantage/dynamic capabilities research to explain how the process of economic liberalization in transition economies (TEs) redefines the bases of competition and engenders strategic and organizational change. The changes are described in terms of existing types of organizations and new firms emerging after economic liberalization. The manuscript draws a number of propositions concerning the drivers of competitive dynamics and of marketing innovation. The propositions center on overarching regularities in the dynamic interface between market-oriented institutional reforms and changes in marketing behavior across a broad spectrum of regions and income levels and thus transcend the traditional focus on development of low-income countries per se. |
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