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| Tekijä: | Williamson, N.C. |
| Otsikko: | Export odyssey: An exposition and analytical review of literature concerning an undergraduate student project in international marketing on key teaching-learning dimensions |
| Lehti: | Journal of Teaching in International Business
2001 : VOL. 13:2, p. 73-97 |
| Asiasana: | Education International Marketing Students Literature |
| Kieli: | eng |
| Tiivistelmä: | This article describes Export Odyssey (EO), a structured, Internet-intensive, team-based undergraduate student project in international marketing. An analytical review of articles in the literature that relate to three key teaching-learning dimensions of student projects is presented. Possible career opportunities in exporting for EO-trained persons are explored. |
SCIMA