haku: @indexterm intangible assets / yhteensä: 68
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| Tekijä: | Arrow, A. K. |
| Otsikko: | Intangible asset deployment in technology-rich companies: how does innovation affect return on assets? |
| Lehti: | International Journal of Technology Management
2002 : VOL. 24:4, p. 375-390 |
| Asiasana: | INTANGIBLE ASSETS TECHNOLOGY REVENUE INNOVATION |
| Kieli: | eng |
| Tiivistelmä: | This study seeks to characterise the nature and fundamental cause for the apparent persistent, systematic underutilisation of technology intangible assets worldwide. The effects of technology licensing on cash flow is examined, and the question is asked: why, in the face of so much pressure to increase cash flows and advance the use of internally created technology, is technology licensing practiced at such anaemic levels compared with other cash-generating activities. The problem may be due in part to the consistent failure on the part of most otherwise rational managers and scientists to view the IP assets under their control as financial assets. |
SCIMA