haku: @indexterm social values / yhteensä: 130
viite: 13 / 130
| Tekijä: | Manyiwa, S. Crawford, I. |
| Otsikko: | Determining linkages between consumer choices in a social context and the consumer's values: a means-end approach |
| Lehti: | Journal of Consumer Behaviour
2002 : SEP, VOL. 2:1, p. 54-70 |
| Asiasana: | Consumer choice Consumer behaviour Social values |
| Kieli: | eng |
| Tiivistelmä: | The authors present a conceptual model of means-end theory. The proposed model, built on Gutman's (1982) contributions to means-end theory, consists of four conceptual categories that are linked together. The conceptual categories are context-nested consumer choices, consequences and values. |
SCIMA