haku: @author Friedman, H. H. / yhteensä: 6
viite: 4 / 6
| Tekijä: | Rubin, V. Mager, C. Friedman, H. H. |
| Otsikko: | Company president versus spokesperson in television commercials. |
| Lehti: | Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 31-33 |
| Asiasana: | COMPANY PRESIDENTS TELEVISION ADVERTISING COMMUNICATION NEW PRODUCTS USA |
| Kieli: | eng |
| Tiivistelmä: |
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