haku: @author Schlegelmilch, B. B. / yhteensä: 21
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| Tekijä: | Schlegelmilch, B. B. Chini, T. C. |
| Otsikko: | Knowledge transfer between marketing functions in multinational companies: a conceptual model |
| Lehti: | International Business Review
2003 : APR, VOL. 12:2, p. 215-232 |
| Asiasana: | Knowledge management Marketing management Multinational companies |
| Kieli: | eng |
| Tiivistelmä: | Given the pivotal importance of knowledge tranfer for the competitiveness of multinationals, it is remarkable that the process of transferring knowledge effectively across dispersed units of multinational corporations has only attracted little and rather fragmented research interest. |
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