haku: @author Abratt, R. / yhteensä: 17
viite: 4 / 17
| Tekijä: | Bick, G. Jacobson, M. C. Abratt, R. |
| Otsikko: | The corporate identity management process revisited |
| Lehti: | Journal of Marketing Management
2003 : VOL 19:7-8, p. 835-855 |
| Asiasana: | BRANDS COMMUNICATION COMPANIES IMAGE |
| Kieli: | eng |
| Tiivistelmä: | This article has two goals. At first it tries to determine related concepts in the corporate identity management process. Another aim is to update one earlier model of management process. Corporate identity management theory and recent developments are discussed and a model of corporate identity management process is introduced. |
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