haku: @journal_id 1742 / yhteensä: 80
viite: 16 / 80
| Tekijä: | Sundar, S. S. Kalyanaraman, S |
| Otsikko: | Arousal, memory, and impression-formation effects of animation speed in web advertising |
| Lehti: | Journal of Advertising
2004 : VOL 33:1, p. 7-17 |
| Asiasana: | ADVERTISING INTERNET |
| Kieli: | eng |
| Tiivistelmä: | This article examines animated advertisements on the Web. Because recent studies aren´t sifted the rate of motion in animated ads, the authors of this article designed an experiment to address this issue. The authors focused especially psychological and physiological effects of animation speeds in Web ads. Practical and theoretical implications are discussed. |
SCIMA