haku: @author Heugens, P. P. M. A. R. / yhteensä: 2
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| Tekijä: | Lamertz, K. Heugens, P. P. M. A. R. Calmet, L. |
| Otsikko: | The configuration of organizational images among firms in the Canadian beer brewing industry |
| Lehti: | Journal of Management Studies
2005 : JUN, VOL. 42:4, p. 817-843 |
| Asiasana: | Brewing industry Canada Image |
| Kieli: | eng |
| Tiivistelmä: | This paper analyses the configuration of organizational images by combining organizational image management and neo-institutional theory. Study of 36 firms in the Canadian beer brewing industry, investigates how these organizations construct fundamental and distinctive organizational images in reference to a map of identity attributes and image categories at the organizational field level. |
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