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| Tekijä: | Kachhi, D. Link, M. W. |
| Otsikko: | Too much information: does the internet dig too deep? |
| Lehti: | Journal of Advertising Research
2009 : MARCH, VOL 49:1 p. 74-81 |
| Asiasana: | marketing consumers privacy internet evaluation attitudes information |
| Vapaa asiasana: | personal |
| Kieli: | eng |
| Tiivistelmä: | The study examines to respondents willingness to participate in mandatory and optional internet participation, along with identifying the different levels at which they would be comfortable in sharing their internet use data. In addition the aim is to learn about respondentsÂ’ concerns about privacy in order to develop efficient recruitment strategies that will encourage participation in internet measurement. The survey was made by identifying eight key questions from the Census survey. The questions focused on respondentsÂ’ opinion about rights to privacy, data security, control over personal information, and confidentiality. Findings revealed that three factors: the public information about security of personal information, the experience of friends and family members and own experience, influences on the attitude towards how internet activity and privacy are shaped. |
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