haku: @indexterm SWITZERLAND / yhteensä: 703
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Tekijä: | Kingl, A. |
Otsikko: | How a unique culture proposition became a USP |
Lehti: | Business Strategy Review
2010 : SPRING, VOL. 21:1, p. 52-55 |
Asiasana: | customers risk management insurance companies corporate culture sales Switzerland |
Kieli: | eng |
Tiivistelmä: | This article deals with how you can transform the way of doing things into a compelling sales proposition. The company, Zurich Insurance has created a Unique Culture Proposition which may well turn out to be its Unique Selling Point (USP). |
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