haku: @author Corstjens, M. / yhteensä: 13
viite: 8 / 13
| Tekijä: | Aykac, A. Corstjens, M. Gautschi, D. |
| Otsikko: | Is there a Kink in your advertising? An empirical investigation of advertising response asymmetry. |
| Lehti: | Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 27-35 |
| Asiasana: | ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS |
| Kieli: | eng |
| Tiivistelmä: |
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