haku: @author Roberts, J. / yhteensä: 36
viite: 31 / 36
| Tekijä: | Milgrom, P. Roberts, J. |
| Otsikko: | Price and advertising signals of product quality. |
| Lehti: | Journal of Political Economy
1986 : AUG, VOL. 94:4, p. 796-821 |
| Asiasana: | QUALITY ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: | In the presented signalling model both the introductory price and the level of directly uninformative advertising or other dissipative marketing expenditures are choice variables and may be used as signals for the initially unobservable quality of a newly introduced experience good. In the model a repeated purchase play has a crucial role. A second focus is on illustrating an approach to refining the set of equilibria in signalling games with multiple potential signals. |
SCIMA