haku: @author Abratt, R. / yhteensä: 17
viite: 14 / 17
| Tekijä: | Abratt, R. |
| Otsikko: | Industrial buying in high-tech markets. |
| Lehti: | Industrial Marketing Management
1986 : NOV, VOL. 15:4, p. 293-298 |
| Asiasana: | INDUSTRIAL PURCHASING HIGH TECHNOLOGY |
| Kieli: | eng |
| Tiivistelmä: | With the development of even more sophisticated electronic systems,buyer behavior in high technology markets is even more critical. The buying behavior of purchasers of high technology laboratory instrumentation is examined. Research was undertaken with 54 US organizations. The primary objective was to analyze the buying process and to identify and determine the relative importance of the factors influencing supplier selection in high technology markets. |
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