haku: @author McDonald, P. / yhteensä: 8
viite: 6 / 8
| Tekijä: | Daltas, A. McDonald, P. |
| Otsikko: | Corning converts to strategic marketing. (Case history.) ( *CORNING GLASS ) |
| Lehti: | Planning Review
1987 : MAR/APR, VOL. 15:2, p. 38-39 |
| Asiasana: | MARKETING CORPORATE STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | The case of Corning Glass Works shows how the international barricades develop and how they can be removed successfully. There were three internal barricades: price-cutting preoccupation, counterproductive incentives, limited strategic framework. When these fell, the company employees showed more initiative in trying new marketing ideas |
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