haku: @author Rose, D. / yhteensä: 7
viite: 4 / 7
| Tekijä: | Rose, D. |
| Otsikko: | Woolworth's drive for excellence. *WOOLWORTHS PLC |
| Lehti: | Long Range Planning
1989 : FEB, VOL. 22:1, p. 28-31 |
| Asiasana: | ORGANIZATIONAL STRUCTURE MANAGEMENT TRAINING RETAILING |
| Kieli: | eng |
| Tiivistelmä: | The new strategy of Woolworth, a giant retail store is described. The company by 1982 had acquired a bad public image for interior quality goods, poor service and outmoded ideas. Details are published about the turnaround. The role of the new management team is highlighted. It redefined the company philosophy and adopted a policy of staff and customer care. Personnel and management structures were reorganized. A system of intensive management training was undertaken, and new approaches to recruitment and induction of staff introduced. A programme of excellence was launched to motivate and reward staff. Results are analysed: the company have shown increased profits and greater customer satisfaction. |
SCIMA