search query: @author Rogers, M. / total: 16
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1.
Networks, firm size and innovation
Small business economics
2004 : MAR, VOL. 22:2, p. 141-153
 2004 Rogers, M.
2.
Classical and technological convergence: beyond the Solow-Swan growth model
Oxford Economic Papers
2002 : JUL, VOL. 54:3, p. 369-385
 2002 Dowrick, S.
Rogers, M.
3.
El beneficio esta en el correo. Como servirse del correo electronico para construir relaciones con los clientes.
Harvard-Deusto Marketing & Ventas
1999 : SEP-OCT, 34, p.62-64
 1999 Peppers, D.
Rogers, M.
4.
Abra la puerta a los clientes. Como usar la Red para dirigirse a clientes especificos y fomentar la lealtad.
Harvard-Deusto Marketing & Ventas
1998 : NOV-DEC, 29, p. 63-65
 1998 Peppers, D.
Rogers, M.
5.
Una relacion "gratificante"
Harvard-Deusto Marketing & Ventas
1998 : JUL-AUG, 27, p. 65-67
 1998 Peppers, D.
Rogers, M.
6.
The precautionary principle for environmental management: a defensive-expenditure application (ev970154)
Journal of Environmental Management
1997 : DEC, VOL. 51:4, p. 343-360
 1997 Rogers, M.
Sinden, J.
Lacy, T. de
7.
A new market paradigm: share of customer not market share (Marketingkonzept)
Planning Review
1995 : MAR-APR, VOL. 23:2, p. 14-18
 1995 Peppers, D.
Rogers, M.
8.
Do you want to keep customers forever? (Marketinginformationssystem)
Harvard Business Review
1995 : MAR-APR, VOL. 73:2, p. 103-114
 1995 Pine, B. J.
Peppers, D.
Rogers, M.
9.
Corporate strategy: the quest for parenting advantage
Harvard Business Review
1995 : MAR/APR, VOL. 73:2, p. 120-132
 1995 Campbell, A.
Goold, M.
Rogers, M.
10.
Do you want to keep your customers forever?
Harvard Business Review
1995 : MAR/APR, VOL. 73:2, p. 103-119
 1995 Pine, J.
II,
Peppers, D.
Rogers, M.
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