search query: @author Rust, R. T. / total: 16
references: 1-10 / 16
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1.
Agent-based modeling in marketing: Guidelines for rigor
International Journal of Research in Marketing
2011 : SEP, VOL 28:3, p. 181-193
 2011 Rand, W.
Rust, R. T.
2.
The Customer Economics of Internet Privacy
Journal of the Academy of Marketing Science
2002 : FALL, VOL. 30:4, p. 455-464
 2002 Rust, R. T.
Kannan, P. K.
Peng, N.
3.
Where Should the Next Marketing Dollar Go?
Marketing Management
2001 : SEP-OCT, VOL. 10:3, p. 24-29
 2001 Rust, R. T.
Lemon, K. N.
Zeithaml, V. A.
4.
E-service and the consumer
International Journal of Electronic Commerce
2001 : SPRING, VOL. 5:3, p. 85-101
 2001 Rust, R. T.
Lemon, K. N.
5.
Marketing en tiempo real.
Harvard-Deusto Marketing & Ventas
1999 : JUL-AUG, 33, p.8-15
 1999 Oliver, R.W.
Rust, R. T.
Varki, S.
6.
Technology and optimal segment size
Marketing Letters
1998 : APR, VOL. 9:2, p. 147-167
 1998 Varki, S.
Rust, R. T.
7.
Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services
Marketing Science
1996 : Vol. 16:2, p. 129-145
 1996 Anderson, E. W.
Fornell, C.
Rust, R. T.
8.
Why improving quality doesn't improve quality (or whatever happened to marketing?).
California Management Review
1993 : SPRING, VOL. 35:3, p. 82-95
 1993 Kordupleski, R. E.
Rust, R. T.
Zahorik, A. J.
9.
Market segmentation by visual inspection.
Journal of Advertising Research
1989 : AUG-SEP, VOL. 29:4, p. 23-29
 1989 Kumar, V.
Rust, R. T.
10.
Flexible regression.
Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 10-24
 1988 Rust, R. T.
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