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| Author: | Quintal, V.A. Lee, J.A. Soutar, G.N. |
| Title: | Risk, uncertainty and the theory of planned behavior: A tourism example |
| Journal: | Tourism Management
2010 : DEC, VOL. 31:6, p. 797-805 |
| Index terms: | tourism travel risk uncertainty perception behavioural science theories models Asia |
| Language: | eng |
| Abstract: | Using the theory of planned behaviour, the differential impacts of risk and uncertainty on travel decision-making were explored by examining the constructs' influence on the antecedents of intentions to visit Australia. Respondents were obtained from online consumer panels in China, Japan and South Korea. The sample from Japan consisted of international travelers while Chinese and South Korean samples were general population ones. It was found that subjective norms and perceived behavioural control significantly impacted on intentions in all country samples, whereas attitudes toward visiting Australia were only significant in Japan etc. |
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