search query: @author Easton, G. / total: 14
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| Author: | Easton, G. Araujo, L. |
| Title: | Market exchange, social structures and time |
| Journal: | European Journal of Marketing
1994 : VOL. 28:3, p. 72-84 |
| Index terms: | SELLING MARKETING ECONOMIC SYSTEMS |
| Language: | eng |
| Abstract: | Two important, although neglected, dimensions of market exchange are the temporal and the social. The article addresses the many reasons why individuals, but especially organizations, choose to give up freedom of choice and the open market for the confines of a stable and long-term relationship. Where such relationships exist they provide a measure of continuity in the workings of markets. This, in turn, gives rise to enduring structures which have been labelled industrial networks. |
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