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| Author: | Hanna, S. Rowley, J. |
| Title: | Towards a strategic place brand-management model |
| Journal: | Journal of Marketing Management
2011 : MAY, VOL. 27:5-6, p. 458-476 |
| Index terms: | marketing brands management models |
| Freeterms: | place branding |
| Language: | eng |
| Abstract: | This paper develops a multi-level conceptual model of strategic place brand management in order to support managers in including a holistic approach to place brand management. The following components are included for attention and activity: place brand evaluation, brand infrastructure relationships, including infrastructure and stakeholder engagement, place brand articulation and brand communications. The model identifies the influences and action processes btw. these components etc. |
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