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| Author: | Venard, B. |
| Title: | The license relationship used by French luxury companies: an agency theory perspective |
| Journal: | Journal of Euro-Asian Management
1996 : JUN, VOL. 2:1, p. 71-96 |
| Index terms: | LICENSING LUXURY GOODS COMPANIES |
| Language: | eng |
| Abstract: | Agency theory is a very useful theoretical tool to analyse the relationship between shareholders and the management of enterprises, but also cooperation between some organizations. This paper uses the Agency theory to explore through a qualitative approach, a specific interfirm arrangement: the license relationships used by French luxury companies, especially for their international expansion. |
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