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| Author: | Seno-Alday, S. |
| Title: | Market characteristics and regionalisation patterns |
| Journal: | European Management Journal
2009 : OCT, VOL. 27:5, p. 366-376 |
| Index terms: | multinational companies internationalization markets |
| Freeterms: | regionalization regionalisation patterns |
| Language: | eng |
| Abstract: | This study aims at mapping out the regionalisation patterns of the world's largest and most efficient multinationals (MNEs) against regional market characteristics. Re-examining the findings in the regionalisation-globalisation (here as: reg-glob.) literature showing a general bias among firms towards home region markets (herein as: h-mkt/s.), this cross-sectional study establishes home market size and h-mkt/s. concentrations having great influence on emergent regionalization patterns. Implications on theory-building within the reg-glob. debate are explored, especially as to measure development. |
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