search query: @author Verganti, R. / total: 9
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| Author: | Verganti, R. |
| Title: | Leveraging on systematic learning to manage the early phases of product innovation projects |
| Journal: | R. and D. Management
1997 : OCT, VOL. 27:4, p. 377-392 |
| Index terms: | R&D MANAGEMENT INNOVATION |
| Language: | eng |
| Abstract: | A number of studies have pointed out the importance of the early phases of new product development projects. In fact, these phases are concerned with a number of critical decisions that have great impact on the performance of product development. Any fault occurring in these early phases in understanding the market needs, in choosing the product architecture and technology and in defining the product specifications would eventually deteriorate the innovation process. |
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