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| Author: | Wrigley, N. Currah, A. |
| Title: | The stresses of retail internationalization: lessons from Royal Ahold's experience in Latin America |
| Journal: | International Review of Retail, Distribution and Consumer Research
2003 : JUL, VOL. 13:3, p. 221-243 |
| Index terms: | Divestment Internationalization Multinational companies Retailing Latin America |
| Language: | eng |
| Abstract: | Ahold's struggles to manage significant investment in the unpredictable business environments of Latin America to focus attention on the stresses internationalization poses for the retail company are used as case study in this paper. The article offers a picture of retail multinationals facing distinctive organizational challenges as they seek to transpose internal and inter-company practices to markedly different institutional environments, and of a highly contested retail internationalization process - not least by the suppliers of finance. |
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