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| Author: | Bowman, C. Carter, S. |
| Title: | Organising for Competitive Advantage |
| Journal: | European Management Journal
1995 : VOL. 13:4, p. 423-433 |
| Index terms: | COMPETITIVE ADVANTAGE ORGANIZATIONAL CHANGE ORGANIZATIONAL STRUCTURE STRATEGIC PLANNING |
| Language: | eng |
| Abstract: | Folloving a review of recent trends and developments in competitive strategy, the competitive environment of companies , and links with the organisational structure of firms, Cliff Bowman and Simon Carter consider a case study of Baxi Heating in the UK, a company which has recently undergone major changes to its competitive strategy and its organisational structure. The case study is then used to answer the authors' central question - how should a firm be structured to deliver sustainable competitive advantage? A generic structure is suggested called the 'machine adhocracy' which can help to deliver sustainable advantage. Suggestions for further research are also made. |
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