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| Author: | Segal, R. L. |
| Title: | The coming electronic commerce revolution (Absatzstrategie) |
| Journal: | Planning Review
1995 : NOV-DEC, VOL. 23:6, p. 21-27,45 |
| Index terms: | |
| Freeterms: | ABSATZWEGE, INFORMATIK, ZUKUNFTSFORSCHUNG |
| Language: | eng |
| Abstract: | Advances in computer networking and software will radically transform the structure of distribution channels. While it is too early to declare salespeople an extinct species, technology will fundamentally change the role of sales reps, distributors, and dealers. Meshing computer technology with the everyday business of buying and selling is being touted as 'electronic commerce'. Consumer oriented electronic commerce has already attracted considerable media attention. However, the business to business market has greater resources and incentives to become the first user of true, electronic commerce systems. |
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