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| Author: | Miniace, J. N. Falter, E. |
| Title: | Communication: a key factor in strategy implementation (innerbetriebliche Kommunikation, Kommunikationswege) |
| Journal: | Planning Review
1996 : JAN-FEB, VOL. 24:1, p. 26-30 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | How does a major academic medical center interpret for its employees the organization's evolving position on managed care? How can top-down and bottom-up communication be combined to encourage open discussion of key issues? The authors developed a communication system as an integral part of the overall strategy on managed care. The system helped to plan and structure communication as required for strategic development. The system has proven to be a highly valuable approach in a wide variety of situations, and can serve as a strategic tool for organizations, regardless of size or industry. |
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