search query: @author Calantone, R.J. / total: 6
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| Author: | Calantone, R.J. Benedetto, C.A. Di Schmidt, J.B. |
| Title: | Using the analytic hierarchy process in new product screening |
| Journal: | Journal of Product Innovation Management
1999 : JAN, VOL. 16:1, p. 65-76Using the analytic |
| Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT DECISION MAKING PROJECT MANAGEMENT |
| Language: | eng |
| Abstract: | This study illustrates the use of the Analytic hierarchy process as a decision support model to aid managers in selecting new product ideas to pursue. The need for flexible models that are highly customized to each firm's challenges to support the screening decision and to generate knowledge used as input for a firm's expert support system is emphasized. |
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