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| Author: | Janda, S. Murray, J.B. Burton, S. |
| Title: | Manufacturer-supplier relationships: an empirical test of a model of buyer outcomes |
| Journal: | Industrial Marketing Management
2002 : AUG, VOL. 31:5, p. 411-420 |
| Index terms: | BUYING MANUFACTURING QUALITY SUPPLIERS TRANSACTION COSTS |
| Language: | eng |
| Abstract: | Relational buyer-seller exchanges have been the focus of significant research in the past few years. In extending this recent research, the authors draw upon transaction cost analysis and symbolic interactionism to propose and test a model focusing on outcomes of manufacturer-supplier relationships from the perspective of the manufacturer. |
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